At WOM Token, we believe “word of mouth” marketing is the most powerful and effective form of its kind. The WOM Token therefore connects brands with fans and remunerates word-of-mouth recommendations on the blockchain network. There are three main utilities token holders are given that provide them with an integral role in the WOM Ecosystem. Content creators are rewarded with WOM Tokens for their word-of-mouth recommendations and can exchange the tokens for products from brands in the WOM Ecosystem. Advertisers and brands can access word-of-mouth recommendations, promote campaigns, and analyse online engagement. And any token holder will have decision rights capable of affecting changes within the WOM Ecosystem.