VuePay is a peer-to-peer platform where advertisers can directly target potential customers using demographics variables such as age range, gender, parental status, household income, address, place of birth, level of education, etc. VuePay will target the worldwide smart devices market, which is predicted to grow to around 3 billion devices by the end of 2020. VuePay platform will let users watch a targeted video on their smart devices for which they will be eligible for a share of the ad spend. This share will be distributed in an honest, transparent and auditable way using the block chain Ethereum technology. VuePay sees a big opportunity in this space where the measurement or essence of whole ad campaign depends on the views by customers. Since the viewer is the king, viewer should be rewarded directly for targeted ads they view.
VuePay is a decentralized distributed platform where users can earn a share of the advertisers bid on the Cost Per View on targeted advertisements on mobile devices. Currently the cost publishers charge advertisers for adverts is not shared with end users and the end user has no transparency with regards to the formation and distribution of the advertisements costs. • With VuePay, the end user will know what the advertiser is willing to share in terms of cost for CPV for watching their advertisements. • The end user can pick and choose which adverts to watch to maximize their share. • The whole process is run in a decentralized and autonomous manner on the Ethereum network. • All transactions are transparent and auditable. • The share payout settlement is quick.