The penetration of digital’a into all segments and spheres of business sets more and more tasks to optimize the process, which leads to full or partial automation of the process. One of the global business process automation solutions is by right the CRM system.
The CRM system (Customer Relationship Management) is a business software, intended for automation of customer interactions.
In most cases it is used to increase sales, for marketing optimization, to improve customer service, as it preserves the history of interaction between the customer and the enterprise. As a result the system forms the basis of the analytical information about the amount of sales, the average check, the behavior and desires of the customer and so on. Thus the implementation of the automated CRM system will help to identify all weak points in the work with clients and to minimize sales department faults.