Universal Reward Protocol roadmap

updated 17 December 2018

Marketing is going to change

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Status: upcoming
Public sale: TBA-TBA
Cap: 5 000 000 EUR
Goal: 1 000 000 EUR
Price: 1 URP = 0.025 EUR
Blockchain: Ethereum
Offering type: Utility
Country: France
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  • 2015

    Launch of the company

    Partnership signed with Auchan, one of the world's biggest distribution groups.

    Development of the Occi product.

  • 2016

    Proof of concept, first Auchan store equipped with IoT sensors.

    Seed funding round from business angels.

    Filed two patents on proprietary algorithms (FR1656748 and FR1654618)

    Awarded at the Concours Mondial de l’Innovation (World Innovation Competition) by the French Public Bank of Investment.

  • 2017

    Solution is market-ready.

    Contract signed with Carrefour, one of the largest hypermarket chains in the world.

    Contract signed with Galeries Lafayette.

    Occi live in more than 100,000 square meters of top retailers stores with 150,000 unique visitors identified every day.

    Inception of URP Protocol.

  • Q1 2018

    Token design and development
    Presentation of URP to brands and retailers
    Refinement of the protocol based on their expressed needs

  • Q2 2018

    Design of the architecture of URP protocol
    Preliminary partnerships discussions with consumer brands and retailers
    Release of the White Paper
    Mockup of the retailer interface and the shopper app

  • Q3 2018

    Release of the Technical White Paper
    Release of UX/UI of the retailer interface
    Release of UX/UI of the shopper interface
    Release of URP MVP : Smart Contract Templating and Campaign browsing
    Letters of intent from known retailers and brands
    Token Sale

  • Q4 2018

    Alpha release of URP : Proof-of-Behavior specifications
    Collaboration with first dApps
    Integration with a self-sovereign identity service (SSIS)
    Development of the shopper app
    Development of the retailer interface (Campaign Manager)
    Launch of pilots on the testnet for onboarded retailers and brands

  • Q1 2019

    Integration of other dApps on the testnet
    Security testing
    Bounty campaign for beta testers
    Publication of first pilot results

  • Q2 2019

    Marketing campaign aiming at large-scale shoppers adoption
    Brand and retailers expansion
    Release on the mainnet
    Launch of the shopper app on application stores: tokens are used to reward any shopping behavior that can be certified by the dApps implementing URP

  • Q3 2019

    Deployment of URP to early adopting brands and retailers
    Other dApps join the protocol to reward all behaviors on mainnet

  • Q4 2019

    Start of international expansion in Europe and China

  • 2020

    International expansion to North & South America
    Protocol tokenomics optimization

    URP global scale-up
    All facets of shopping behavior can now be rewarded through URP