Led by IoT, Social Media Networks, fintech, and blockchain, wind of change in the 4th industrial revolution is blowing fiercely. Especially, all eyes are watching at blockchain technology (armed with the advantage of decentralization, transparency, security, etc.) and cryptocurrency sector; the technology is gradually becoming more stable and wide spread.
Entertainment industry is one of the fastest growing segments, just as swift as the development of the technology.
There is a good outlook for Hallyu entertainment industry which is continuously creating values based on creative ideas. World-famous singer Psy's "Gangnam Style" has played a significant role in reconsidering nation brand as well as creating tremendous economic value. K-Pop which plays a leading role of Hallyu entertainment is no longer just a recreation to listen, watch or enjoy. It has become a solid platform for the world entertainment content market as well as a bridge linking between countries or generations. For instance, EXO, a famous idol group (genuine Korean expression for a pop band), is evaluated the economic value of over 1 trillion KRW in the next decade and similarly, the social and economic value of Hallyu entertainment is expected to be larger than any other. Consumer responses are also changing. The market is increasingly anxious for the talented musicians. Since 2014, the public’s expectations have been high and various broadcast audition programs have demonstrated that the successful applicants have the talents for singing, dancing and composing. This change in Hallyu entertainment market, especially in idol market, raises K-POP cultural standard and leads global value improvement and global market extension. On the contrary, successful business remains the malformed structure which depends on the ability of large agency. This is also why we need a leading investment model for continuous research and development of high-quality Entertainment Items for the growing global market. ENTOK platform is close to the ideal investment model where technology and culture can be effectively integrated. ENTOK platform enables the investment of the entertainment market, improves the life cycle of Hallyu content and leads the new fandom culture through issuing and trading the first Token based on blockchain for Hallyu entertainment items, which presents a new direction to entertainment industry.
ENTOK platform pursues real value on business as follows
Solution for entertainment market with cryptocurrency
Entertainment producers are attempting the change to the direction of creating brand value across cultural content beyond existing record production planning and management. In order to develop a variety of high-quality entertainment items keeping up with the changes in the management trends, it is necessary to establish an environment and foundation in which investments can flow freely, which is not concentrated in large-scale agencies. Things9 desires to find a solution for Hallyu entertainment market in the latest technology based on blockchain.