Shoppers will get lower prices, better selection, and greater transparency. Shoppers will earn SHOP Tokens as they interact with shopping experiences offered by Brands and Developers. They will trade SHOP Tokens for discounts and other incentives when purchasing products from Brands directly within native shopping experiences.
Brands will get lower costs, greater transparency, and better relationships with Shoppers. Brands will use SHOP Tokens, developer apps, and native experiences to market products through the protocol.
Developers will get more holistic information about Brands and Shoppers to power more meaningful experiences for Shoppers. Developers will be able to sell products natively inside their own shopping experiences and improve the Brand-to-Shopper experience.