The global video gaming market has been growing faster than forecasted and is the number one segment in the entertainment industry. At the same time, there are two major problems unsolved. Firstly, there is no popular cross-platform recommendation services for gamers while the number of people playing multiple devices is high. Secondly, gamers find it difficult to be awarded for their hobby while they spend lots of time and skills.
RAWG is being developed to: answer the question “what to play next” based on the user profile (personal recommendation service); let gamers obtain bonuses for their skills in games they play; provide advertisers with access to gamers and means of targeting based on actual interests of users; create a blockchain-based ecosystem that unites all gamers across platforms.
The main source of income for RAWG is direct advertising and promoting partners’ goods and services. Tokens will give access to advertising services; later tokens will grant a fast track — the right to purchase advertising without waiting in line.
RAWG’s team are media and entertainment professionals who have developed such projects as Kanobu (a leading game media in Russia), Roem.ru (one of the most influential tech media outlets in Russia), Svyaznoy (one of the largest mobile retailers in Eastern Europe). It has support from notable entrepreneurs from the crypto, gaming, and financial markets (see Team and Advisors sections).
Over 50,000 games were added to the database in the first three months of the service operation, including games from such popular platforms as Steam, PlayStation Store, Xbox Games Store, App Store, Google Play, GOG, and Nintendo Game Store. RAWG plans to expand the database over 200,000 within a year, which will make it the biggest cross-platform game database.
RAWG was launched in April 2017, funded by the founders. In January RAWG raised a €1M seed round from Altair Capital, game company Wargaming, Game Insight chairman and IMI.VC founder Igor Matsanyuk, Zeptolab CEO Misha Lyalin, and others. The service is live at rawg.io. The crowdsale is scheduled for April 2018.