qiibee is revolutionising the loyalty industry with the latest technological innovations. By bringing loyalty programs to the blockchain, it is able to help brands and retailers reduce inefficiencies, while offering customers real-life value in exchange for their points.
At present, the loyalty industry is hopelessly fragmented. It sees low customer engagement and redemption and high customer acquisition cost, operational risk, and inefficiency for brands. All of this translates to extreme waste, totalling more than $500B USD-worth of unredeemed points, according to a 2017 study by Reuters & Affinity Capital Exchange.
qiibee has developed a standardised Plug & Play solution, allowing brands to easily issue their own tokens with the LoyaltyToken Protocol. Meaning businesses can store customer rewards on the blockchain and issue real-value Loyalty Tokens in return. The end-users can use and exchange their loyalty tokens between brands with the qiibee wallet app.