To leverage on identity management services for the individual based on what the blockchain technology can offer;
To protect individuals personal details. While it is obvious that individuals need to provide their details to various entities(Facebook, Google or any website they visit), they have no control over it after sharing. Persona puts individuals back in the driver seat;
To empower each person and to give them the power on what it shares and with whom when it comes about their identity and private details;
To allow entrusted third parties which with private details to enrich their services by offering trust as a service;
To prevent fake news, by providing a decentralized identity management system, Persona will provide the trust level we all need when we rely on news; based on the public Persona profile of any content creator, we can track down news to their source.
To streamline onboarding process since an individual might be already checked by some entity enrolled in the system;