Mobigraph with its patented technology on personalized expression, is taking the whole world along in its journey to go beyond the current state of art emoticons and stickers. The vision is to make the world to express in a whole new way using real life (facial expression and body language) emotions in digital communication, thus allowing users to express using a vast set of expression which can be completely personalized and available to use in real time. In this paper, obigraph proposes an open and decentralized eco system on Ethereum blockchain for personalized and self expressive content that fosters direct relationships between developers, creators, consumers and distributed render farmers with value shared among the participants. The purpose of this ecosystem is to create a digital economy for online personalized and self-expressive content creation, sharing and consumption instantaneously by scaling runtime render tasks on a distributed render network. At the heart of this ecosystem is the Mobigraph token, PEP (Personalized Expressive Platform) token, whose fundamental value will be built by the offerings of the digital services in the PEP Network Ecosystem. PEP Network, will be the first means of payment that attempts to enable consumers trade for personalized and self expressive goods or services provided by creators and developers which will have economic incentives to make greatproducts. Mobigraph’s goal would be to make PEP token the de facto mean of payment for any and every personalized and self expressive content like Avatars, Animated Stickers/ Emoji, Geofilters, Lenses etc. on the blockchain platform. The ecosystem leverages blockchain technology to copyright, distribute, transfer ownership, transact content and remunerate render network participants. The ecosystem boasts of a marketplace which enables direct trade between its participants. Content sold on marketplace are sold at creator/ owner’s price without bearing any commision or hidden charges. For scalability of the platform, it also aims at a global consolidation of “Render Farmers” who are willing to participate in distributed runtime rendering by contributing their idle CPUs, GPUs on their local devices. Mobigraph intends to bring all the content players (Messaging apps, Sticker platforms, Content creators, Ad Tech Units, Brands, App developers, Keyboard platforms, etc.), both existing and upcoming under one umbrella that corroborates personalization and self-expression commerce prioritizing consumer experience.