Joint Ventures brings a much-needed change to the current digital content landscape. Our aim is to create an economy that rewards every participant of the network, including publishers, authors, commenters, advertisers, and moderators, while minimizing third-party commissions.
Joint Ventures plans to create a community-centered content economy. We discuss the implementation of a transparent advertising revenue model in our ecosystem, which will allow publishers to monitor real-time engagements with their content as well as helping advertisers to get the maximum value out of their advertising budget.
Our first product is projected as a commenting solution, envisioned for the benefits of both publishers and commenters. It is designed to increase user interaction with publishers and will be available on websites along with mobile applications. That functional and unique user interface will attract users and publishers, leading to increased user engagements. Joint commenting solution will run on websites with millions of monthly visitors, enabling a new token economy where publishers will be gaining Joint tokens based on the quality of the content and commenters will be rewarded in regard to their contribution to the ecosystem.
On a typical commenting solution, on the other hand, the commenters are not rewarded fairly for their contributions. Regarding money stream, the money flows from advertisers to publishers, but not before the commenting system takes its own cut. Blockchain allows Joint to easily calculate the value of individual contributions and distribute the rewards fairly and transparently.
This will be followed with our other in-line product, Ad Exchange, to bring advertisers in to the system. Content Discovery on the other hand, will enable publishers to acquire new visitors from other Joint publishers, and Affiliate Platform, which will make it possible for publishers to earn more revenue with referrals. All of these products will run on Joint token which is an erc-20 based token that will be tradeable on multiple cryptocurrency exchanges.
Joint Ventures offers additional tools to publishers to create, reward, and grow their community. Publishers will receive the major share of the advertising revenue. For advertisers, our platform offers a competitive pricing strategy and an option to advertise at specific ad placements for different time slots. Joint splits publishers’ rewards with commenters, depending on the commenters’ level of interaction and value addition to the network.
Joint Ventures addresses the major fraud and middlemen commissions concerns of the advertising industry by using blockchain technology. Blockchain technology promotes transparency and creates a secure network for engagement. All the information about the content economy will be accessible through blockchain explorers.