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INS Ecosystem

Decentralized Ecosystem Directly Connecting Grocery Manufacturers and Consumers 

Cap:60 000 ETH
Goal:20 000 ETH
Price:1 ETH = 300 tokens
ICO website4 Reviews


First scalable blockchain-based platform that enables consumers to buy groceries directly from manufacturers at lower prices, with convenience. The INS Ecosystem has been validated by consumer interest and has received strong support from manufacturers. The INS Ecosystem builds a cooperative operating model where consumers enjoy low transparent prices, manufacturers compete for consumers and interact with them directly, and all other parties that facilitate the fulfillment process are fairly compensated.


The ecosystem will be built in accordance with a scalable and decentralized approach that ensures stability and sustainability in the long term. The ecosystem will involve the following participants, which will participate as depicted in the next diagram: Platform, Consumers, Manufacturers, Fulfillment (fulfillment center operators and workers, couriers)


INS is a token that powers the INS ecosystem. After the Token Sale period, all contributors will receive an EIP20 exchangeable INS token on the Ethereum network. The total amount of tokens is proportional to the amount of bitcoins, ethers and other cryptocurrencies contributed during the ICO periods. There will be no token creation, minting or mining after the end of the Token Sale period. Tokens will be transferable once the crowdsale is successfully completed.


INS’s ultimate goal is to create the leading decentralized consumer market used by broad audiences by maintaining a thriving ecosystem of consumers willing to buy everyday products at lower prices and suppliers looking to sell directly and surpass existing retail chains. The main role of INS is to develop the open source technology required for running the decentralized INS Ecosystem and create a successful model to incentivize all participants.


35 professionals with previous experience in leading technology and retail companies. The founding members of the team have known each other since 2010. We are supported by world-renowned advisors and investors. The INS team gained a first-hand and practical experience in the grocery industry while developing and growing Instamart, one of the leading grocery delivery companies in Russia. Instamart employs over 200 people, has signed contracts with the largest retailers in the country, and works with the leading grocery manufacturers. Four years of operating experience in the grocery retail sector helped the Instamart team to identify major inefficiencies and abuses in the industry current construct. The founders see a large opportunity to disrupt the global grocery retail market via establishing a decentralized and fair ecosystem that directly connects manufacturers and consumers.