The Evolution of Influencer Marketing
A study by Mediakix (whitepaper) shows that influencer marketing is the fastest growing category in advertising, projected to be a US$5-10 billion market by 2020. INFLR as a blockchain-based platform, will try to connect advertisers with influencers/celebrities. This idea is being developed as well by other ICOs at the moment. One of the main project challenges will be to find and convince influencers to join the platform, as most of them are already paid by regular agencies and big brands, and the lack of clarity or accuracy in influencers’ rates and values.I contacted Bruno Rodrigueiro, one of INFLR co-founders, asking for the whitepaper and quick and diligently, he answered me sending the requested info. (on Sunday). What is more, the same info. was requested via webchat, and Jessica, social media, answered as well. That makes me think the team is committed and ready to solve any question. 27 people are involved in the working group, team members and advisors, and 3 ambassadors Renato Albani, Vicenzo Richy and Patrick Maia (I’ve never heard about them….). Despite the MPV appears to be running, I couldn’t sign up. There is a geographical plan expansion for 5 years, with an increased investment in the platform, legal and marketing. According to the financial forecast the EBITDA will be negative till the fourth year, so be aware of the roadmap timeline in case you are planning to invest.
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