Inflr Rating & Review

updated 07 September 2018

The Evolution of Influencer Marketing

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Status: upcoming
Public sale: 01 Dec`18-11 Feb`19
Cap: 25 200 ETH
(5 275 368 USD)
Goal: 2 000 ETH
(418 680 USD)
Price: 1 INFLR = 0.000025 ETH
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Inflr Rating

ICObazaar experts have given Inflr rating with 3.6 score.

Our ICO rating evaluates the overall quality and viability of the product, team, and technical implementation behind. It is calculated with a weight-adjusted formula with five factors and a separate industry expert score. Each factor evaluates an aspect of the project and its weight is related to its importance, which was determined by blockchain and finance professionals. Our rating methodology.

Each factor evaluation:

  • Site: 5.0
  • Team: 3.8
  • Project idea and whitepaper: 3.0
  • Technology: 3.0
  • Media: 3.0
  • Users: 0.0

Inflr review

Inflr has created a platform that connects advertisers to influencers within a marketplace using blockchain technology. With Inflr, advertisers can promote their products and services using the influence of social network (Facebook, Twitter, Youtube, etc.) users.

Advantages

  • No monthly fees either for advertiser or influencer.
  • The Inflr platform has a complete search with more than 10 filters to find the right influencer for your campaign.
  • The platform has a complete measurement system so the advertiser can gauge the effectiveness of posts.
  • Influencers can receive their payment within 48 hours of their request to redeem, without a slow bureaucratic process.
  • Accept fiat and crypto payments (there will be discounts for using Inflr token)
  • Fast growing market (up to US$ 10B in 2020)

Disadvantages

  • Highly competitive market.
  • Extraordinary high commissions - 30%
  • Methods of attraction of both influencers an advertisers are not described
  • Unclear token economy

Verdict
The platform itself is interesting and useful, however there it’s unclear why the team is launching their own token, since its necessity is not fully described. Also there are a lot of alike platforms nowadays (Upfluence, Revfluence, Hypr, Keepface, Advowire and etc.), so it will be hard to compete although the team has experience in marketing. However 30% transaction fee is too high, we wonder who will accept such a fee. In our opinion it is a high risk longterm investment, with low to medium ROI.

Inflr INFLR independent rating & review: 3.6
Site
Team
WP+idea
Technology
Media
Users

Comments1

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A study by Mediakix (whitepaper) shows that influencer marketing is the fastest growing category in advertising, projected to be a US$5-10 billion market by 2020. INFLR as a blockchain-based platform, will try to connect advertisers with influencers/celebrities. This idea is being developed as well by other ICOs at the moment. One of the main project challenges will be to find and convince influencers to join the platform, as most of them are already paid by regular agencies and big brands, and the lack of clarity or accuracy in influencers’ rates and values.

I contacted Bruno Rodrigueiro, one of INFLR co-founders, asking for the whitepaper and quick and diligently, he answered me sending the requested info. (on Sunday). What is more, the same info. was requested via webchat, and Jessica, social media, answered as well. That makes me think the team is committed and ready to solve any question. 27 people are involved in the working group, team members and advisors, and 3 ambassadors Renato Albani, Vicenzo Richy and Patrick Maia (I’ve never heard about them….). Despite the MPV appears to be running, I couldn’t sign up. There is a geographical plan expansion for 5 years, with an increased investment in the platform, legal and marketing. According to the financial forecast the EBITDA will be negative till the fourth year, so be aware of the roadmap timeline in case you are planning to invest.