Inflr ICO

updated 14 October 2018

The Evolution of Influencer Marketing

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Status: upcoming
Public sale: 01 Dec`18-11 Feb`19
Cap: 25 200 ETH
(5 101 992 USD)
Goal: 2 000 ETH
(404 920 USD)
Price: 1 INFLR = 0.000025 ETH
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Inflr is a platform that connects small influencers to advertisers, calculates the value of their influence and rewards them in proportion with the real value

In the age of social networks virtually everybody can become an influencer and promote products effectively by establishing an intimate connection with their audience. Inflr is the first-ever marketplace for influencers powered by blockchain.

Benefits of the Inflr platform:

–Rewards with local currency or with the cryptocurrency of Inflr

–Content value is evaluated on a special scale with "Proof-of-Influence" algorithm

–Formal aspects are made easy with smart contracts

–In detail analyzes of influencers for advertisers.

Comments1

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A study by Mediakix (whitepaper) shows that influencer marketing is the fastest growing category in advertising, projected to be a US$5-10 billion market by 2020. INFLR as a blockchain-based platform, will try to connect advertisers with influencers/celebrities. This idea is being developed as well by other ICOs at the moment. One of the main project challenges will be to find and convince influencers to join the platform, as most of them are already paid by regular agencies and big brands, and the lack of clarity or accuracy in influencers’ rates and values.

I contacted Bruno Rodrigueiro, one of INFLR co-founders, asking for the whitepaper and quick and diligently, he answered me sending the requested info. (on Sunday). What is more, the same info. was requested via webchat, and Jessica, social media, answered as well. That makes me think the team is committed and ready to solve any question. 27 people are involved in the working group, team members and advisors, and 3 ambassadors Renato Albani, Vicenzo Richy and Patrick Maia (I’ve never heard about them….). Despite the MPV appears to be running, I couldn’t sign up. There is a geographical plan expansion for 5 years, with an increased investment in the platform, legal and marketing. According to the financial forecast the EBITDA will be negative till the fourth year, so be aware of the roadmap timeline in case you are planning to invest.