Humancoin is the new massive cryptocurrency fuelled by the Proof of Charity mining protocol (which allows to scale it thousands of times). It is backed by the synergy of charity industry and retail e-commerce (which together have a combined value of $3,5 trillion on a single P2P convenient platform). Blockchain technology solves everlasting charity problems adding transparency and traceability (proving an engine of growth). Association with philanthropy gives Humancoins a unique advantage in integrating with e-commerce loyalty program (becoming a potential global aggregator with its tokens easily convertible into any points, miles, bonuses, aggregator. Token owners are incentivized to hold them to take advantage of attractive benefits. And this provides a long-term, stable demand for tokens. The Proof of Charity “mining” concept allows the project to scale hundreds and thousands of times. Association with philanthropy gives its tokens a unique advantage.