The global native advertising market is now in active growth. European advertisers’ costs will reach USD 13,2 bill by the year 2020. In 2015 these costs were USD 5,2 bill.
The native advertising market with opinion leaders is in initial growth now. This market’s members still do not have universal rules of the game, growth points still have not been found, and active competition takes place. The quality of advertising with bloggers still does not have certain standards, so the advertising process cannot be automated in classic marketplaces / exchanges . Advertising with bloggers is possible on all social networks, but real results can only be reached on blogger-oriented social networks such as YouTube, Twitch, LiveJournal etc. At the same time, popular networks such as Facebook and Instagram try to put up obstacles for p2p advertising. There is a main barrier between advertisers and the mass market – low quality of advertising with bloggers and high costs. Efir.io technology and initiatives, thanks to training and effectiveness monitoring, are able to increase the quality of advertising with bloggers and the cost depends on this quality.
Blogging is a profession. If a blogger possesses unique knowledge and is ready to share it, the decentralized producers community organized by Efir.io will help them to get all the necessary skills as a blogger. Efir.io possesses unique non-public data available from several social networks about specific bloggers of interest. The external technological start-up selects the best blogger or controls advertising effectiveness, whilst at the same time the public API of Efir.io provides access to the data and services market. A successful blogger’s audience is international. The open-market and public Efir.io instruments allow international companies to buy advertising from opinion leaders (bloggers) from any country and pay for it easily with QZ. International agencies may organize advertising campaigns with opinion leaders from any country.
The current success of Efir.io in the native advertising market on CIS YouTube (32% of top bloggers), together with the involvement of bloggers from Europe and the USA, allows entry to international markets and social networks.
The instruments and activity of Efir.io aimed at bloggers, advertisers and producers, together with the QZ cryptocurrency give development impact to the market
of native advertising with bloggers.