The new CitiCash digital currency has been developed to allow ordinary people to enter the world of cryptocurrencies. The interest in cryptocurrencies is growing, but ordinary people who would like to join the trend are faced with user-demanding technical processes. "The development of CitiCash took place from the start in order to remove these obstacles. All tools are therefore extremely simple and do not require any technical background from the users.", says Oldřich Šálek, Chief Technology Officer of Citi Lab Czech. Together with our 17 full employed developers, product managers, marketing professionals and our leadership, Citi Lab Czech has provided an unique and simple user experience for everyone. For example, the users of CitiCash can choose their own wallet name to replace a hardly memorable string of characters generated by the computer. The custom name makes identification easier, but the original strong security within the block is retained.