The effectiveness of loyalty programs is limited by their separation From one another. Independently, a single loyalty program will not win over disenfranchised online gamers, who may be part of numerous such programs at any one time. Gamers and players are smarter and have more choice; a single game or service cannot entertain them For long, no matter the incentives offered. The blockchain offers the capability to revolutionise loyalty programs and reshape the relationship between operators, sponsors and online gamers. To do this, we present the Big Bang Platform and Big Bang Loyalty Token — a unifying solution for online gamers and operators, and the ultimate loyalty program.