AB-CHAIN is a new generation advertising network that allows advertisers to buy ad space from publishers using cryptocurrencies 2017 is the year of ICO. Most companies that raised funds through ICO are actively developing their products. More than half have promised to make it available to the public by 2018. Once their products are on the market, these companies will need to advertise them Startups usually spend 20 to 30% of their budgets on marketing and advertising. For example, the following ICO companies have allocated different percentages of their budgets for marketing and advertising following the initial investment stage: 1) KICKICO - part of 43% investments for “PR & marketing for KICKICO development and project support” 2) Revain - 45% of funds on marketing 3) AdEx - 20% 4) LordMancer - 50% We are expecting the creation of a $200m advertising market in crypto currencies by 2018 with a 200% annual growth rate over the next 5 years
ICO funding has grown exponentially this year: https://www.coindesk.com/ico-tracker/. In August 2017 ICO-funding reached $1.9b (https://www.forbes.com/sites/michaeldurkheimer/2017/08/15/despite-sec-regulation-icos-are-unlikely-to-lose-their-investors/) adding $300m since the SEC issued its report. Since the SEC’s announcement, 46 new coin offerings had been announced with another 204 planning to make an announcement before 2018 (https://www.nytimes.com/2017/08/07/business/dealbook/initial-coin-offerings-sec-virtual-currency.html). This is a so called “Low base effect”. We expect that before 2022 the market of ICO will grow up to $200b annually. This means 100 times compared to 2017Q1.
Why now is a perfect investment momentum
A regulated environment Once being a major obstacle, regulation today is today becoming a positive force for cryptocurrencies’ growth. The Japanese government has recently formally recognized Bitcoin in April, giving it greater legitimacy in one of Asia’s richest economy. Countries that are actively working on regulation are Singapore, Switzerland, Russia, Estonia, etc. Other countries are expected to follow shortly, with a steady growth of international money-transfer services that use Bitcoin daily. Low competition There is a growing number of services and startups attempting to tap into this market opportunity. However, the number of players is still relatively low, with significant room existing for new entrants. As the competition is limited, the market size is sufficient to minimize the risks. The cryptocurrencies sector presents a perfect momentum for new strong incumbents to enter the market.
Our Strategy - Short-term targets
Our short term target is to sign contracts as a long term service provider with at least 10 companies that recently raised fund through ICO. Through this we confirm optimal product market fit before starting to physically expand our geographical coverage.
Our Strategy - Long-term goals
Our long term goals is to become the dominant player in the ads-for-cryptocurrency market. We will accomplish this by first becoming the leading platform that accepts cryptocurrency payment. Then, we will also start targeting companies that do not initially plan to pay using cryptocurrency. We will propose them a solution innovative enough, so that it will fully justify the purchase of our ABC token and to join our platform.
Product development outlook
AB-CHAIN platform consists of several components interacting with each others: 1) Publishers Wallet 2) Advertisers office 3) Ad networks API 4) Advertising rotation system 5) Cryptocurrency exchanges integration
The ABC token is designed as a decentralized ERC20 token on the Ethereum blockchain. This allows a smart contract between our clients and AB-CHAIN. In order to speed up coin adoption, we will propose to add its support as the payment method to all our partners networks. Our marketing activities will drive companies towards using ABC tokens with added mechanisms that will also apply an upward price pressure on ABC tokens.
ABC coin turnover & price pressure
When a transaction with ABC coin occurs, AB-CHAIN takes a commission of 10%. Out of that, 50% is burned and the other half is used to make the AB-CHAIN blockchain work. The commission fees are used by AB-CHAIN to support operations cost and marketing activities. Burning a fraction of ABCs is a way to provide long term added value benefits to early token buyer.
AB-CHAIN is a highly rated company
The company has received a tier 1 rating by ICObench (https://icobench.com/ico/ab-chain), an ICO rating platform supported by investors and financial experts, with a rating of 4.8. Risks for investors are considered low due to the transparency of the company’s whitepaper and the burning of the fraction of tokens which will lead to an increase in the token’s price.